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Lead generation and SEO are among the two most important elements for creating an effective marketing plan to grow your business.
Lead generation involves cultivating interest in your business so you can attract qualified prospects to nurture and hopefully transform into customers and loyal brand ambassadors. No business can survive without leads.
SEO is an all-encompassing term that describes everything that you do to achieve higher visibility for your site and its content online. This includes everything from embedding keywords on your website to link building and social media marketing, and so on.
You are out of business if you are out of leads.
~Zig Ziglar
As previously mentioned, SEO and lead generation are two different strategies. SEO is focused on adjusting and editing the different aspects of your site so that it ranks high in search engines and drives more web traffic.
Lead generation, on the other hand, has to do with increasing the number of customers and prospects for your business.
The connection between them comes down to the impact that SEO has on lead generation.
One of the best ways to use SEO to get more leads is to build an active blog with optimized blog posts. A blog combines all the elements that you need for great SEO. By posting content regularly, you are essentially providing fresh content, keywords, backlinking, images, social media engagement and so on.
Website speed affects search engine rankings. Google’s main goal is to provide its users with the best experience possible, and the speed at which your website runs is a massive factor in helping them achieve that goal.
The faster your website responds to search, the higher Google will rank it.
Here are a few basic ways to increase website speed:
Keyword research is a critical element of successful SEO. It involves finding terms that users type into search engines when searching for information, products or services. When done right, keyword research can be a solid foundation of all your online marketing efforts and help drive every decision you make.
There are many keyword research tools that you can use to find the relevant keywords that lead to your website so you can drive more traffic, increase sales, and get a great ROI from your marketing.
Link building is the activity of acquiring links from other sites to your own. Links help users to easily navigate between pages on the web. They also help search engines to crawl between individual pages on your site, as well as between entire websites on the internet.
Link building is an important element in your overall SEO lead generation strategy, but it’s important to do it credibly if you want to get positive results from your efforts.
For instance, you must never buy links and only link to high-quality sources that will help improve the ranking of your own domain. Manual outreaching to bloggers for guest posting and link placements is still a very credible way to build links.
Make a list of people you’d like to reach out to. Come up with a subject line that works well in your niche and explain the benefits of accepting your offer (maybe offer them something in return) in the body of the email.
A website offers you the opportunity to make your business visible to the entire online world. In contrast, local SEO is more focused on helping you rank higher in the area where your business operates.
If you have a local business, then you stand to benefit greatly from using local SEO strategies to ensure that your audience can find you on Google.
Use the following local SEO strategies to benefit your business:
If you aren’t sure exactly how social media helps SEO, you are not alone. Many marketers are confused about the impact that social media has on SEO.
Google says that social signals are not among its ranking factors, but data from the Search Engine Journal shows that social media can help your website rank better.
The data shows a very high correlation between ranking position and social signals, with the top-ranking pages on Google displaying significantly more social signals than the websites that don’t perform as well.
It could be argued that social media has an indirect correlation with SEO because the more of a social media presence you have, the more likely you are to attract those who will link to you.
For example, if you’re a writer who uses social media to attract more visitors/leads to your site, the actual visits to the site itself aren’t as important to SEO as the potential links you may get from people who see your content and link to you from OTHER websites.
So make sure you maintain active social media channels to help boost your SEO lead generation campaigns.
Customer reviews positively impact SEO, as well as your overall rankings. They act as a strong signal to Google and other search engines that your website is trustworthy and authoritative (the positive reviews, anyway).
Here are some basics behind utilizing them effectively:
Encouraging reviews: A great way to start acquiring reviews from your customers is to simply ask for them. Also, make it as simple, easy and convenient as possible for people to leave a review to make it more likely that they will do so.
Responding: For each of your customers who leaves you feedback – whether good or bad, take the time to acknowledge it. By responding to each review, you are showing your customers that you value their opinions.
Repositioning: The digital prominence of your business plays a role in Google’s rankings. The search giant looks at your business’ involvement online to determine where to rank you in search. So make sure you position your business in the best light in order to improve your SEO.
Here are some ways you can do that:
All these tactics come together to help you reposition your business in the best light possible.
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